How Star Laundromats increased their visibility by 3000%
In an industry where competition is growing, Star Laundromats managed to increase their online visibility by over 3000% in just 12 months. This remarkable transformation wasn’t accidental—it was the result of strategic web design, SEO-driven content, and targeted digital marketing tailored specifically for laundromats. By refining their online presence and making it easier for customers to find and engage with their business, they saw an impressive surge in website traffic and, ultimately, foot traffic to their locations.
Creating a Strong First Impression with a Modern Website
A laundromat’s website is often the first interaction potential customers have with the business. If the website looks outdated or difficult to navigate, customers are likely to move on to a competitor. To ensure that first impressions worked in their favour, Star Laundromats invested in a modern, professional website that not only looked great but was also easy to use.
The design featured clear branding, high-quality images of their facilities, and intuitive navigation that made it simple for customers to find the information they needed. Since a significant portion of their traffic came from mobile users, the site was optimised for all screen sizes, ensuring a seamless experience whether customers were browsing on a phone, tablet, or desktop.
One of the key improvements was incorporating clear calls to action throughout the site. From booking a service to finding the nearest location, customers could take action with just a click. This not only enhanced usability but also directly contributed to increased conversions. A well-structured website like this helped Star Laundromats stand out from competitors who either lacked an online presence or had outdated, hard-to-use sites.
Driving Engagement with SEO-Optimized Content
Beyond design, content played a critical role in keeping customers engaged and improving search engine rankings. Star Laundromats focused on SEO-driven content that answered common customer questions, making their website a valuable resource for anyone looking for laundry services.
By integrating local keywords and optimising their content for search engines, they ensured their website appeared at the top of relevant searches like “how much do laundromats cost”. Their blog featured informative posts on laundry tips, eco-friendly washing practices, and promotions, keeping visitors interested and engaged. Customer testimonials were also prominently displayed, helping to build trust and encourage new customers to give them a try.
Removing Customer Confusion with Clear Information
Laundromats can sometimes feel confusing to first-time visitors, and uncertainty about services, pricing, or machine availability can deter potential customers. Star Laundromats tackled this issue head-on by providing clear, detailed information on their website.
They introduced a well-structured FAQ section that covered payment options, machine types, and drying times, reducing the need for customers to call or visit in person just to get basic details. The pricing page was also designed for complete transparency, eliminating confusion and ensuring that customers knew exactly what to expect. This page was designed so that customers in our pickup and delivery area would not be deterred, empowering the business to serve in Manhattan despite having locations outside of the borough.
Expanding Their Reach with Social Media and Digital Marketing
A strong online presence extends beyond a website. To keep their laundromat top-of-mind for customers, Star Laundromats implemented a well-rounded digital marketing strategy.
They leveraged social media to engage their audience, posting valuable content on Facebook and Instagram, including customer success stories, laundry hacks, and behind-the-scenes glimpses of their facilities. Targeted social media ads promoted special deals and discounts, bringing in new customers while keeping existing ones engaged.
Their email marketing campaigns played a crucial role in maintaining customer relationships, sending reminders about promotions, loyalty rewards, and updates on new services. Additionally, optimising their Google My Business profile ensured they showed up in local search results, helping them capture customers actively searching for laundromats nearby.
The Results: 3000% Growth in Visibility
The results spoke for themselves. After implementing these strategies, Star Laundromats saw a dramatic increase in website traffic, with over 30,000 visits in one year, a 3,491% increase in unique visitors, and a 2,799% increase in page views.
This surge in online visibility translated directly into higher foot traffic, increased revenue, and a stronger brand presence within their community. By focusing on digital engagement and making their online presence as customer-friendly as possible, they solidified their reputation as a go-to laundromat in their area.
Achieve Similar Growth for Your Laundromat
The success of Star Laundromats was no accident—it was the result of a well-executed digital strategy tailored specifically for laundromats. Their journey proves that any laundromat can achieve similar growth by investing in professional web design and marketing.
At Loads More Laundry, we were proud to work on Star Laundromats’ web design, brand identity, social media marketing, and email campaigns, creating a cohesive digital presence that drove real results.
Jason Worme, the operator of Star Laundromats, had this to say about our work:
“Loads More Laundry has transformed Star Laundromats. Their strategies and materials have strengthened our business, driving growth and elevating our brand. Not only do we get compliments on how good our website looks, but we’ve seen a steady increase in customers thanks to our digital marketing. Their expertise and professional approach have set us on a path to long-term success. Highly recommended for any laundromat seeking enhanced presence and profitability.”
If you’re looking to increase your laundromat’s visibility, attract more customers, and boost revenue, let’s talk about how we can help you achieve the same success.